The Scottish Premiership has unveiled a record-breaking sponsorship deal that will see it receive $15 million over the next three seasons. The announcement was made during a press conference held in Glasgow, where the league's chief executive, Jim Fairclough, revealed the details of the new partnership.

As part of the deal, the Scottish Premiership will be sponsored by a leading financial services company, which will provide the league with a significant amount of funding to help support its growth and development. This is expected to have a positive impact on the league's clubs, as it will enable them to invest more in their teams and infrastructure, and attract top talent from around the world.

In addition to the financial benefits, the new sponsorship deal also includes a $45 million season prize fund for the winners of the Scottish Premiership. This fund will be used to reward the club that wins the title, as well as any other teams who perform exceptionally well throughout the season.

The Scottish Premiership has always been one of the most competitive football leagues in Europe, and this new partnership is expected to further enhance its reputation as a top-flight competition. With the added investment, the league can continue to attract top players and coaches, and provide fans with a thrilling viewing experience.

Overall, the Scottish Premiership's new sponsorship deal is a major milestone for the league, and it marks a significant step forward in terms of its growth and development. As the sport continues to grow in popularity across the globe, it's clear that the Scottish Premiership is well-positioned to capitalize on this trend, and to become one of the premier football leagues in the world.