The Scottish Premiership, the top-tier professional football league in Scotland, has announced that its total season prize money will increase by 30%. This is the first time that a major English club has increased their overall prize money since they joined the Premier League in 2015.

The announcement comes just weeks after the Football Association (FA) and the Scottish Football Association (SFA) reached an agreement on the official sponsor for the Scottish Premiership. The deal involves the sponsorship of a new logo, which features the Scottish flag with the word "Premier" printed on it, alongside the team's name.

Scottish Premier League chairman Mark McCall said: "We're very pleased to be able to announce this significant increase in our overall prize money for the 2019/20 season. It's a reflection of the quality of our football and the high standards we've set ourselves over the years."

The Scottish Premiership is one of the most prestigious clubs in the world, and the addition of the new logo will help to further enhance the prestige of the league. The new logo also highlights the Scottish identity of the league, with a focus on heritage and tradition.

The move to increase the total season prize money reflects the growing popularity of the Scottish Premiership among fans and supporters alike. The league has been growing in popularity over recent years, with more than 60,000 new attendances last season, according to the SFA.

However, there have been concerns about the potential impact of the new logo on the league's finances. Some have argued that the additional revenue could be lost due to the higher cost of the new logo design and printing process.

Despite these concerns, the Scottish Premiership has already begun making changes to improve its financial situation. The league has already announced that it will be increasing the number of games per season from 48 to 50, and is looking to cut costs through efficiency measures such as reducing staff salaries and cutting back on travel expenses.

In conclusion, the Scottish Premiership's decision to increase its total season prize money by 30% is a positive step towards improving the league's financial situation. With the new logo and plan to make savings, the Scottish Premiership looks poised to continue growing and thriving in the future.