Sunderland FC, often known as "The Black Cats," is one of the most successful football clubs in England, with a rich history that dates back to the late 19th century. Over the years, the club has undergone several changes, including its name change from South Shields to Sunderland in 1886.

One of the key aspects of Sunderland's success over the years is their strategic commercial partnerships with various companies. These partnerships have not only helped the club generate significant revenue but also played a crucial role in promoting the team's brand and image. In this article, we will explore some of Sunderland's strategic commercial partnerships and how they have impacted the promoted side.

Firstly, Sunderland's partnership with Betfred has been a major source of income for the club. The company's sponsorship deal with Sunderland FC has enabled the club to invest heavily in youth development programs, which has resulted in numerous talented young players emerging from the club's academy. This, in turn, has helped the club attract more fans and increase its fanbase.

Secondly, Sunderland's partnership with McDonald's has also been beneficial for the club. The fast-food giant's sponsorship deal with Sunderland FC has helped the club improve its facilities, including the training ground and the stadium. This, in turn, has led to improved player performance and better results on the pitch.

Finally, Sunderland's partnership with Nissan has also been a positive move for the club. The Japanese car manufacturer's sponsorship deal with Sunderland FC has helped the club secure new sponsors and advertisers, which has resulted in increased revenue streams for the club.

In conclusion, Sunderland's strategic commercial partnerships have had a significant impact on the promoted side. These partnerships have not only generated significant revenue for the club but have also helped promote the team's brand and image. As Sunderland continues to strengthen its partnerships, it is likely that these relationships will continue to play a vital role in the club's future success.